PRIVACY POLICY

Graut Tile & Grout Cleaning (“Graut,” “we,” “us,” or “our”) respects your privacy and is committed to protecting the personal information entrusted to us.

This Privacy Policy explains how Graut collects, uses, discloses, safeguards, retains, and otherwise handles personal information when you:

• visit or use https://www.graut.ca/;

• submit a form through our website;

• request a quote or information about our services;

• communicate with us by email, telephone, or WhatsApp;

• schedule or request an appointment;

• interact with our advertising or digital marketing communications;

• use any other service, feature, or communication channel that links to this Privacy Policy.

Our objective is to be transparent about what information we collect, why we collect it, how it may be used, and the choices available to you.

1. ABOUT GRAUT

Legal Name: Graut
Website: https://www.graut.ca/
Email: contact@graut.ca
Telephone: +1 (437) 433-8772
Location: Mississauga, Ontario, Canada

For privacy-related questions, requests, concerns, or complaints, you may contact us using the information above.

2. SCOPE OF THIS PRIVACY POLICY

This Privacy Policy applies to personal information collected through Graut’s website and through the communication and digital services associated with our business.

It applies to information collected online and, where relevant, information subsequently handled in connection with an online inquiry, quotation, appointment, service request, or customer relationship.

This Privacy Policy does not necessarily apply to websites, applications, platforms, or services operated by third parties, even when we provide a link to them.

Those third parties maintain their own privacy policies and terms, which we encourage you to review before providing personal information.

3. WHAT IS PERSONAL INFORMATION?

For purposes of this Privacy Policy, “personal information” generally means information about an identifiable individual.

Depending on your interaction with Graut, this may include information such as:

• your name;

• email address;

• telephone or mobile number;

• residential or service address;

• postal code;

• information about the property where services are requested;

• information contained in your communications with us;

• information submitted through quote or contact forms;

• appointment or scheduling information;

• service preferences;

• information contained in photographs or files you voluntarily submit;

• information necessary to respond to an inquiry or provide a requested service;

• IP address and certain online identifiers;

• browser and device information;

• website interaction and usage information;

• advertising or campaign interaction information;

• information relating to your consent preferences;

• information contained in messages sent through WhatsApp or other communication platforms.

We do not intend to collect sensitive personal information unless it is reasonably necessary for a legitimate purpose and permitted by applicable law.

Please do not submit sensitive personal information through our website forms unless specifically requested and necessary.

4. INFORMATION WE COLLECT

We may collect personal information through several different methods.

4.1 Information You Provide Directly

You may voluntarily provide information when you:

• contact us;

• request a quote;

• submit a form;

• request information about our services;

• schedule an appointment;

• communicate with us by email;

• contact us by telephone;

• communicate through WhatsApp;

• provide information related to your property or requested service;

• submit photographs for assessment or quotation purposes;

• communicate with our team before, during, or after a service.

The specific information collected depends on the purpose of your interaction.

4.2 Information Collected Automatically

When you visit our website, certain information may be collected automatically through standard web technologies.

This may include:

• IP address;

• approximate geographic information derived from IP address;

• browser type;

• operating system;

• device type;

• screen characteristics;

• referring website;

• pages viewed;

• approximate time spent on pages;

• links or buttons interacted with;

• date and time of access;

• website events;

• campaign information;

• technical information necessary for website security and operation.

This information may be collected through cookies, pixels, tags, scripts, log files, analytics technologies, and similar technologies.

5. HOW WE USE PERSONAL INFORMATION

Graut may collect and use personal information for reasonable and identified business purposes, including:

Providing and managing services

We may use information to:

• respond to inquiries;

• provide estimates or quotations;

• understand your service requirements;

• schedule appointments;

• coordinate service visits;

• communicate with you about your requested service;

• provide customer support;

• maintain customer and service records;

• fulfill contractual or service-related obligations.

Communication

We may use your contact information to:

• respond to your questions;

• provide information you specifically requested;

• communicate regarding an appointment;

• provide service-related updates;

• follow up regarding an inquiry or quotation;

• address customer service matters.

Website operation

We may use information to:

• operate and maintain our website;

• troubleshoot technical problems;

• improve website performance;

• understand how visitors interact with our website;

• detect and prevent fraudulent, abusive, or unauthorized activity;

• maintain website security.

Analytics and measurement

We may use aggregated or otherwise appropriately handled information to understand:

• website traffic;

• visitor behaviour;

• marketing performance;

• conversion activity;

• website usability;

• service demand;

• advertising effectiveness.

Advertising and marketing

Where permitted and appropriately consented to, information and online identifiers may be used to:

• measure advertising campaigns;

• understand whether advertisements resulted in website visits or inquiries;

• create or maintain advertising audiences;

• perform remarketing or retargeting;

• improve advertising relevance;

• measure conversions;

• optimize marketing campaigns.

Legal and administrative purposes

We may also use information where reasonably necessary to:

• comply with applicable laws;

• respond to lawful requests;

• establish, exercise, or defend legal rights;

• prevent fraud or abuse;

• protect our business, website, customers, employees, contractors, or property;

• investigate security incidents;

• enforce contractual or other legal rights.

We will not use personal information for unrelated purposes without appropriate consent or another lawful basis where required.

6. INFORMATION COLLECTED THROUGH WEBSITE FORMS

Graut may provide contact, quote, consultation, or service-request forms on the website.

Depending on the form, information may include:

• name;

• email;

• telephone number;

• service address;

• postal code;

• requested service;

• property-related information;

• preferred appointment information;

• messages;

• photographs or other information voluntarily submitted.

We collect this information so that we can respond to your request and, where applicable, prepare an estimate, coordinate an appointment, or provide the requested service.

Providing information through a form is generally voluntary. However, certain information may be necessary for us to respond to your request or provide a particular service.

We recommend that you provide only the information reasonably necessary for the purpose of your inquiry.

7. GOOGLE ANALYTICS

Graut may use Google Analytics to understand how visitors use our website and to measure website performance.

Google Analytics may collect information such as:

• pages visited;

• interactions with website content;

• approximate location;

• device and browser information;

• referral information;

• website events;

• session information;

• other analytics information depending on the configuration implemented on our website.

Google Analytics may use cookies and similar technologies.

We may configure analytics tools to reduce the collection of information that is not necessary for our purposes and to support applicable privacy requirements.

Google may process information in accordance with its own privacy practices and terms.

You can learn more about Google’s privacy practices through Google’s official privacy resources.

8. GOOGLE TAG MANAGER

Graut may use Google Tag Manager (GTM) to manage website tags, scripts, pixels, analytics technologies, and related tracking technologies.

Google Tag Manager itself may facilitate the deployment of other technologies rather than independently serving as the primary analytics platform.

Depending on the tags configured on our website, GTM may facilitate technologies associated with:

• Google Analytics;

• Google Ads;

• conversion tracking;

• remarketing;

• advertising measurement;

• other website functionality or analytics services.

The information collected depends on the specific tags and configurations deployed on the website.

9. GOOGLE ADS AND CONVERSION TRACKING

Graut may use Google Ads and related Google advertising technologies to promote our services and measure advertising performance.

Depending on our implementation, these technologies may allow us to understand whether a visitor:

• arrived through an advertisement;

• visited particular pages;

• interacted with certain website elements;

• submitted a form;

• requested information;

• completed another defined conversion action.

Advertising technologies may use cookies, device information, online identifiers, and similar technologies.

Where applicable, advertising cookies or similar technologies may be controlled through our cookie-consent mechanism.

Google may process information according to its own privacy policies and terms.

10. META PIXEL AND META CONVERSIONS API

Graut may use technologies provided by Meta Platforms, including the Meta Pixel and/or Meta Conversions API (CAPI).

These technologies may be used to:

• measure advertising performance;

• understand website interactions;

• measure conversions;

• improve advertising campaigns;

• create or maintain advertising audiences;

• perform remarketing;

• understand how visitors interact with our website after viewing or engaging with advertisements.

Depending on implementation, information sent to Meta may include event information, technical identifiers, browser or device information, and other information necessary to measure or optimize advertising.

Where applicable, Graut will take reasonable measures to configure these technologies in accordance with applicable privacy requirements and our stated purposes.

Meta may independently process information according to its own privacy policies and terms.

11. COOKIES AND SIMILAR TECHNOLOGIES

Our website may use cookies and similar technologies.

A cookie is a small data file that may be stored on your device when you visit a website.

We may use different categories of cookies, including:

Essential cookies

These may be necessary for:

• website functionality;

• security;

• navigation;

• form functionality;

• remembering certain technical settings;

• other essential website operations.

Analytics cookies

These may help us understand:

• how visitors use the website;

• which pages are visited;

• how visitors interact with content;

• website performance.

Advertising and measurement cookies

These may be used to:

• measure advertising performance;

• identify conversions;

• understand advertising interactions;

• support remarketing;

• improve advertising campaigns.

Preference or functionality technologies

These may remember certain settings or preferences to improve website functionality.

Where applicable, non-essential cookies and tracking technologies will be deployed according to the consent mechanisms and privacy requirements applicable to the visitor.

You may also be able to manage cookies through your browser settings.

Disabling certain cookies may affect website functionality or prevent some features from working as intended.

12. COOKIE CONSENT

Where applicable, Graut may provide a cookie or privacy consent mechanism allowing visitors to make choices regarding certain categories of cookies or tracking technologies.

Depending on the technology implemented, visitors may be able to:

• accept applicable cookies;

• reject certain non-essential cookies;

• manage cookie preferences;

• withdraw previously provided consent.

Consent preferences may be stored so that the website can remember your selection.

Because our technology configuration may change over time, the specific cookies and technologies deployed on the website may also change.

13. WHATSAPP COMMUNICATIONS

Graut may provide WhatsApp as a communication option.

If you choose to contact Graut through WhatsApp, your communication will be processed through WhatsApp and Meta’s systems.

Information may include:

• your telephone number;

• your WhatsApp profile information;

• messages you send;

• photographs or files you voluntarily send;

• information contained within the conversation;

• information relating to the timing and delivery of communications.

WhatsApp is a third-party communication platform. Its processing of information is governed by its own terms and privacy practices.

Graut does not control how WhatsApp independently processes information within its platform.

You should avoid sending highly sensitive information through WhatsApp unless it is specifically necessary and appropriate.

14. GOOGLE CALENDAR AND APPOINTMENT SCHEDULING

Graut may use Google Calendar or related Google scheduling functionality to coordinate appointments and service availability.

If you schedule or request an appointment, information necessary for scheduling may include:

• your name;

• contact information;

• appointment date and time;

• service-related information;

• location or service address;

• notes necessary to coordinate the appointment.

Google may process scheduling information through its systems in accordance with Google’s privacy practices and terms.

We use scheduling information for appointment management, service coordination, and related business purposes.

15. THIRD-PARTY SERVICE PROVIDERS

Graut may use carefully selected third-party providers to operate portions of our website, communications, analytics, advertising, scheduling, security, hosting, or business infrastructure.

These providers may include, depending on the technologies currently deployed:

• website hosting providers;

• domain and DNS providers;

• email providers;

• form-processing providers;

• analytics providers;

• advertising platforms;

• appointment scheduling services;

• communication platforms;

• website security providers;

• cloud storage or infrastructure providers.

Third-party providers may process personal information on our behalf or independently where their services require it.

Where appropriate, Graut seeks to use contractual, technical, administrative, or other safeguards designed to limit third-party access and processing to legitimate purposes.

16. DISCLOSURE OF PERSONAL INFORMATION

Graut does not sell personal information as a business practice.

We may disclose personal information when reasonably necessary for identified purposes, including to:

• service providers assisting us in operating our business;

• website hosting and infrastructure providers;

• analytics and advertising providers;

• communication and scheduling providers;

• technology providers;

• contractors or service personnel when necessary to provide requested services;

• professional advisors where appropriate;

• legal authorities where required or permitted by law;

• parties involved in a business transaction, where permitted by applicable law.

We aim to limit disclosures to information reasonably necessary for the relevant purpose.

We do not authorize third parties to use your personal information for unrelated purposes merely because we have disclosed information to them for a legitimate business purpose.

17. INTERNATIONAL PROCESSING AND DATA TRANSFERS

Some service providers used by Graut may operate or process information outside Canada.

As a result, personal information may be processed or stored in jurisdictions outside Canada, including jurisdictions where privacy laws may differ from those in Canada.

For example, certain technology, analytics, advertising, cloud, communications, or scheduling providers may operate infrastructure internationally.

Where personal information is processed outside Canada, it may be subject to the laws of the jurisdiction in which it is processed.

By using our website or voluntarily providing information, you acknowledge that certain information may be processed through third-party infrastructure located outside Canada, subject to applicable legal requirements and our privacy practices.

18. CONSENT

Graut seeks to obtain meaningful consent for the collection, use, and disclosure of personal information where consent is required.

Depending on the circumstances, consent may be:

• express;

• implied where permitted and appropriate;

• provided through a form;

• provided through a communication;

• provided through a website consent mechanism;

• withdrawn through an available preference or communication mechanism.

The type of consent used may depend on:

• the sensitivity of the information;

• the purpose of collection;

• the reasonable expectations of the individual;

• applicable law;

• the nature of the relationship with Graut.

We do not intend to make consent to unrelated secondary purposes a condition of receiving a service where applicable law prohibits such a practice.

Meaningful consent requires that individuals understand what information is being collected, why it is being collected, and relevant uses or disclosures.

19. WITHDRAWING CONSENT

Subject to legal, contractual, or other legitimate restrictions, you may withdraw consent to certain uses or disclosures of your personal information.

To withdraw consent, contact us at:

Email: contact@graut.ca
Phone: +1 (437) 433-8772

Your request should identify the type of consent or processing you wish to withdraw.

Withdrawal of consent may affect our ability to provide certain services, respond to requests, communicate with you, or maintain an ongoing business relationship.

Withdrawal does not affect processing that occurred before consent was withdrawn, nor does it necessarily affect processing that is permitted or required by law without consent.

20. MARKETING COMMUNICATIONS

Graut may communicate with individuals who have requested information, services, quotations, or other communications from us.

Where applicable, marketing communications will be sent in accordance with applicable Canadian anti-spam and privacy requirements.

You may request that we stop sending marketing communications by contacting us or by using an unsubscribe mechanism included in an electronic marketing communication.

A request to stop marketing communications does not necessarily prevent us from sending essential service-related communications, such as appointment confirmations, service updates, transactional messages, or responses to an active inquiry.

21. DATA RETENTION

Graut retains personal information only for as long as reasonably necessary to fulfill the purposes for which it was collected, maintain appropriate business and service records, resolve disputes, enforce agreements, meet legal obligations, and protect our legitimate business interests.

Retention periods may vary depending on:

• the nature of the information;

• the purpose for which it was collected;

• whether you remain a customer;

• legal or accounting requirements;

• dispute or claim considerations;

• security and fraud-prevention requirements.

When personal information is no longer reasonably required, we may delete, destroy, anonymize, or otherwise dispose of it in accordance with applicable law and our internal practices.

22. ACCURACY OF PERSONAL INFORMATION

Graut takes reasonable steps to maintain personal information that is accurate, complete, and up to date for the purposes for which it is used.

You may contact us if you believe information we hold about you is inaccurate or incomplete.

Where appropriate, we will take reasonable steps to correct inaccurate or incomplete information.

23. SECURITY SAFEGUARDS

Graut takes reasonable administrative, technical, and physical safeguards designed to protect personal information against:

• unauthorized access;

• unauthorized disclosure;

• loss;

• misuse;

• alteration;

• destruction;

• unauthorized processing.

Security measures may include appropriate access controls, website security measures, authentication controls, secure communications, limited access to personal information, and other reasonable safeguards appropriate to the nature of the information.

However, no website, electronic transmission, storage system, or communication platform can be guaranteed to be completely secure.

Accordingly, we cannot guarantee absolute security of information transmitted to us electronically.

24. PRIVACY BREACHES

If Graut experiences a privacy breach involving personal information, we will assess the incident and take reasonable steps required under applicable law.

Depending on the circumstances, this may include:

• containing the incident;

• investigating what occurred;

• assessing potential risks;

• taking corrective measures;

• documenting the incident;

• notifying affected individuals where required;

• notifying regulatory authorities where required;

• taking steps to reduce the possibility of recurrence.

Our response will depend on the nature and circumstances of the incident and applicable legal requirements.

25. YOUR PRIVACY RIGHTS

Subject to applicable law and certain exceptions, individuals may have rights relating to their personal information, including the ability to:

• request information about whether we hold personal information about them;

• request access to personal information under our control;

• request information about how their information is used;

• request information about how their information is disclosed;

• request correction of inaccurate or incomplete information;

• withdraw consent where applicable;

• ask questions about our privacy practices;

• challenge our compliance with applicable privacy requirements.

Canadian privacy principles generally provide individuals with rights of access and correction regarding personal information held by private-sector organizations.

These rights are subject to applicable legal exceptions and limitations.

26. HOW TO MAKE A PRIVACY REQUEST

To make a privacy request, please contact:

Privacy Contact
Graut Tile & Grout Cleaning
Mississauga, Ontario, Canada
Email: contact@graut.ca
Phone: +1 (437) 433-8772

To help us process your request, please provide:

• your name;

• your contact information;

• a description of your request;

• sufficient information to help us identify the records or information involved.

We may need to verify your identity before providing access to personal information.

We will make reasonable efforts to respond to privacy requests within the time required by applicable law.

27. FEES FOR ACCESS REQUESTS

Where permitted by applicable law, Graut may charge reasonable costs associated with certain requests for access to personal information.

If a fee may apply, we will provide appropriate information regarding the fee before proceeding where required.

28. COMPLAINTS

If you believe Graut has not handled your personal information appropriately, we encourage you to contact us first so that we can investigate and attempt to resolve your concern.

You may contact:

Graut Tile & Grout Cleaning
Email: contact@graut.ca
Phone: +1 (437) 433-8772

You may also have the right to contact the privacy regulator with jurisdiction over the matter.

For matters falling under federal private-sector privacy law, individuals may contact the Office of the Privacy Commissioner of Canada (OPC).

The OPC oversees PIPEDA and provides information concerning privacy rights and responsibilities in Canada’s private sector.

29. CHILDREN’S PRIVACY

Our website and services are intended for a general audience and are not specifically directed toward children.

Graut does not knowingly seek to collect personal information from children where such collection is not appropriate or necessary.

If you believe that a child has provided personal information to us in circumstances where it should not have been collected, please contact us at:

contact@graut.ca

We will assess the situation and take reasonable steps where appropriate.

30. THIRD-PARTY WEBSITES AND LINKS

Our website may contain links to third-party websites, applications, social media platforms, booking services, communication services, or other external resources.

Examples may include links or integrations involving:

• Google;

• WhatsApp;

• Meta;

• social media platforms;

• mapping services;

• appointment scheduling services;

• payment or service providers;

• other external websites.

Graut is not responsible for the privacy practices, security, content, or policies of third-party websites.

We recommend reviewing the privacy policies of third-party services before providing them with personal information.

31. SOCIAL MEDIA

Graut may maintain or use social media profiles and may include social media links or functionality on our website.

Interactions with social media platforms may result in those platforms collecting information about your activity.

Your interactions with those platforms are governed by the privacy policies and terms of the respective platforms.

Graut does not control the privacy practices of independent social media providers.

32. PHOTOGRAPHS AND PROPERTY INFORMATION

Because Graut provides tile, grout, shower, and related cleaning and restoration services, customers may voluntarily provide photographs or property information for purposes such as:

• requesting an estimate;

• describing a cleaning or restoration issue;

• evaluating the requested service;

• communicating about a project;

• documenting service requirements.

Please avoid including unnecessary personal information, individuals, identification documents, financial information, or other sensitive information in photographs submitted to us.

Where photographs are retained, they may be treated as part of the relevant customer or service record.

33. BUSINESS TRANSACTIONS

If Graut becomes involved in a merger, acquisition, financing, restructuring, sale of assets, corporate reorganization, or similar transaction, personal information may be transferred or disclosed as part of that transaction where permitted by applicable law.

Any such transfer will be handled in accordance with applicable privacy requirements.

34. LEGAL DISCLOSURES

Graut may disclose personal information where we reasonably believe that disclosure is:

• required by law;

• required pursuant to a court order, warrant, subpoena, or other lawful process;

• necessary to comply with a legal obligation;

• necessary to establish, exercise, or defend legal rights;

• necessary to investigate fraud, security incidents, or unlawful activity;

• otherwise permitted under applicable privacy legislation.

Where legally permitted and appropriate, we may take reasonable steps to notify the affected individual before disclosure.

35. INFORMATION NOT REQUESTED

Please do not voluntarily provide information that is not reasonably necessary for your interaction with Graut.

This includes, for example:

• government identification numbers;

• financial account passwords;

• authentication credentials;

• highly sensitive medical information;

• highly sensitive personal information unrelated to the requested service.

If such information is inadvertently submitted, Graut may take reasonable steps to securely delete or otherwise handle it appropriately.

36. PRIVACY BY DESIGN AND DATA MINIMIZATION

Graut seeks to follow privacy-conscious practices when implementing website technologies and business systems.

Where reasonably practical, we seek to:

• collect only information needed for identified purposes;

• avoid unnecessary collection;

• limit access to personal information;

• use appropriate security measures;

• provide transparency regarding third-party technologies;

• obtain appropriate consent;

• maintain reasonable retention practices;

• periodically review the technologies used on our website.

These practices are intended to support responsible handling of personal information and do not constitute a guarantee of absolute security.

37. CHANGES TO THIS PRIVACY POLICY

Graut may update this Privacy Policy from time to time.

Changes may be made when:

• our services change;

• our website changes;

• new technologies are implemented;

• third-party providers change;

• privacy requirements change;

• our data practices change;

• additional clarification is necessary.

When we make material changes, we may update the “Last Updated” date and, where appropriate, provide additional notice.

We encourage you to periodically review this Privacy Policy.

Your continued use of the website following an update does not necessarily constitute consent where express consent is legally required.

38. CONTACT INFORMATION

If you have questions, concerns, requests, or complaints regarding this Privacy Policy or the handling of your personal information, please contact us:

Graut Tile & Grout Cleaning

Location: Mississauga, Ontario, Canada
Email: contact@graut.ca
Phone: +1 (437) 433-8772
Website: https://www.graut.ca/

We welcome privacy-related questions and will make reasonable efforts to address them promptly and appropriately.

39. SUMMARY OF OUR PRIVACY COMMITMENT

At Graut, we aim to follow these core principles:

1. Transparency — We explain what information we collect and why.

2. Purpose limitation — We collect and use information for identified and reasonable purposes.

3. Data minimization — We seek to avoid collecting information that is unnecessary.

4. Consent — We seek meaningful consent where required.

5. Security — We use reasonable safeguards appropriate to the information we handle.

6. Limited disclosure — We seek to limit disclosures to legitimate and necessary purposes.

7. Retention control — We retain information only as reasonably necessary.

8. Access and correction — We provide applicable privacy rights and mechanisms for individuals to make requests.

9. Accountability — Graut is responsible for personal information under its control.

10. Continuous improvement — We periodically review our privacy practices as our business and technology evolve.

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